There's also a philanthropic component to the business. Below the house is something almost as dramatic: a 3,000-square-foot basement blasted out of solid granite to display the photography collection away from sunlight. This story appears in the April 14, 2014 issue of ForbesLife. Of course, if you want someone to design and furnish your own Pitti Palace, Traina can undoubtedly find the luminaries to do that, too. "I was 30," he says. One of the reasons he purchased it was that it was large enough to contain much of his blue-chip photography collection. The new US Ambassador to Austria, Trevor Traina, grandson of Wiley T. Buchanan, the former US Ambassador to Vienna (1975 - 1977), has arrived in Vienna with his wife Alexis. The reception brought together American grantees with newly returned Austrian Fulbrighters and a host of alumni. Indeed, in order to provide subterranean display areas for some of their art collection, they excavated deep into the granite beneath the house. Traina’s home is on the Gold Coast, in a neighborhood called Pacific Heights, which is known for its lustrous views of the bay and its cache of California gentry. We were married for 17 years, and have been separated and divorced for 16 years. Wij willen hier een beschrijving geven, maar de site die u nu bekijkt staat dit niet toe. The latest Tweets from Trevor Traina (@TrainaTrevor): "Today marks 40 years for Andrew Liveris at Dow Chemical. A few years ago, Trevor Traina moved with his family into a new, 11,000-square-foot house in San Francisco’s tony Pacific Heights. Domenico Dolce , Trevor Traina, and Guilherme Siqueira at Traina’s birthday party in Vienna. To heighten the color quotient even more, Ann Getty added club chairs upholstered in a vivid magenta to the seating area around a fireplace. Jeffrey Giauque: July 2020 Julie D. Fisher: TBD (Confirmed 12/15/2020, voice vote) Ambassador to Belgium. Expansive views of the Golden Gate Bridge and Alcatraz compete with Traina's remarkable 300-piece photography collection--including works by Walker Evans, Robert Frank, Cindy Sherman and Andreas Gursky. Professionally, he heads Traina Interactive Corp., which helps connect celebrities to charities. "Because of my two kids, my wife has exiled the more risqué images to far walls," he says, staring out from behind one of his Frederick Remington statues. Her high-society family pioneered the frozen TV dinner, and her palatial home is regularly featured in the pages of Vogue, Town & Years later, he saw the image for sale at an auction and purchased it. And what better place for a Renaissance man to play than amidst the dizzying variety of activities offered by IfOnly? "Collecting is a disease that runs in the family," he says. Three years later, Traina sold CompareNet to Microsoft for a reported $100 million. IfOnly, a San Francisco-based online marketplace that offers more than 3,000 unique experiences to its adventuresome users, has raised $20 million … Mr. Traina is survived by three sons, Trevor Traina, ... Twitter co-founder Biz Stone and Emanuel Ungaro fashion house owner Asim Abdullah, to name a few. Working out of a bright penthouse watched over by a giant stuffed bison head in San Francisco's North Beach neighborhood, Traina has gathered a team of 35 engineers, account managers, marketers, copywriters and, most important, "talent wranglers" like himself. Every item on this page was curated by an ELLE Decor editor. The late Michael Taylor, a dean of California design who had done two of Trevor's childhood homes, provided inspiration for many of the interior's classic references, such as the plush tufted sofas in the opulent living room. Right now some 150 charities--including Meals on Wheels and Stand Up to Cancer--are benefiting from IfOnly. His 1905 Georgian town house defines that nexus. Subscribe. "We moved in three years later, about two weeks before the birth of our second child. Eric Nelson The scion of one of San Francisco's grandest families, Trevor Traina was born into a family that arrived here during the Gold Rush. The family tree also includes great-great-grandfather Herbert Henry Dow, who founded Dow Chemical; Trevor's onetime stepmother, bestselling novelist Danielle Steel; and his former stepbrother, Sean Wilsey, author of the bestselling memoir Oh the Glory of It All, which redefined sibling rivalry, the perils of wealth and why children should never have unsupervised access to their stepmother's lingerie drawer. My Suicide, a quirky low-budget dark comedy released in 2009 which Traina produced, won a Crystal Bear at the 2009 Berlin Film Festival, among other prizes.. Traina was named to the board of the San Francisco Film Society in 2009. Trevor Traina and Alexis Swanson Traina have style in spades. New York–based decorator Thomas Britt, who also happens to be Alexis's godfather, had decorated 12 different homes for her family, so his sense of dramatic flair was something very familiar to her. Ambassador Trevor Traina hosted a reception for the newly arrived American Fulbright grantees. "I started hanging out in the computer lab and never once visited career services. Trevor D. Traina (born 1968) is an American entrepreneur who served as the United States Ambassador to Austria from 2018 to 2021. For tech entrepreneur Trevor Traina and his wife Alexis Swanson Traina, a historic Napa Valley home is an ideal respite from city life Written by David Nash Read the Full Story ≫ Photographed by Douglas Friedman. Alexis and Trevor Traina tapped into San Francisco's design history—and the talents of iconic family friends—to create a dramatic setting for their young family. ", At the time it was a breakthrough idea. IfOnly takes 20 cents of each dollar spent, while the luminary and charity split the rest, with a required minimum of ten percent of the gross going to the charity. I thought that if we could give people that information online, we could control what to buy and we could influence where to buy. 3/21/2013 0 Comments An entrepreneur and philanthropist, Trevor Traina presently serves on the Board of the Fine Arts Museums of San Francisco. ", After Seagram's, Traina returned to the Bay Area to attend Berkeley's Haas School of Business. The miniature Kew Gardens–style conservatory, a favorite room for parties (Trevor sits on several boards, and the couple entertain frequently), is awash in bold strokes of green complemented with floor-to-ceiling plantings by local garden designer Flora Grubb. "San Francisco right now is like the Florence of the Medicis. "Over the years I've reached out to the people I care about and recruited them to colonize the coolest and best part of the city," says Traina, who matches friends and nearby real estate with the enthusiasm of a high-commission broker. "I suddenly realized that that's what people ultimately want when they've filled their closets with baubles: experiences. Veronica Swanson Beard and Veronica Miele Beard. … Steve Crisafulli: Speaker of the Florida House of Representatives. Trevor Traina's Art Of Living. "And I told my parents that they were now free to live as long as they wished." Their San Francisco home has appeared in ELLE DECOR and as Creative Director of Swanson Vineyards, the Napa Valley winery founded by her father, Alexis has created a magical brand and winery experience. Since 1950/51, Fulbright Austria has brought over 2,500 scholars and professors to Austria and 3,650 Austrians to the United States. "It used to be embarrassing to go to bars and demand Sunset Passions," he remembers, as he sips a glass of cabernet from his in-laws' Swanson Vineyards in the Napa Valley--his wife, a wry Southern beauty, is from the frozen-foods family. Are you also wondering how much money is Trevor Traina making on Youtube, Twitter, Facebook and Instagram? The house was decorated in the 1960s by Valerian Rybar and many of the same furnishings are still in use today and if upholstery needs updating, it’s done in the same exact fabric. Ronald Gidwitz: July 4, 2018 (Confirmed 06/28/2018, voice vote) January 20, 2021 Ambassador to Bosnia and Herzegovina. "Philanthropy has always been very important to my family, and I firmly believe in giving back," he says. PN1517 - Nomination of Trevor D. Traina by the U.S. President for Ambassador to the Republic of Austria at Department of State, 115th Congress (2017-2018) So with $300,000 in funding from friends and family (and receiving a credit from Haas for writing up the business plan), Traina hired a small team of programmers, moved them into the upstairs nursery of his father's house and launched CompareNet. The reception brought together American grantees with newly returned Austrian Fulbrighters and a host of alumni. Traina was born into one … My ex-husband, John Traina, father of eight of my nine children, passed away suddenly on February 1st, and it is a huge shock and grief to all of us, and most especially our children. Trevor Traina & Alexis Traina. "We did dream boards and soaked ourselves in inspiration," she explains. According to the US Ambassador in Vienna Trevor Traina, the relationship between the USA and Austria is "stronger than ever before". "Most people who have this kind of art build a house around the collection," says Alexis. "It really hit home that San Francisco has become the center of the idea economy." And for the past few years, Traina has been holding that center--linking the Bay Area's tech titans with the city's Old Guard. Situated in Pacific Heights, one of the city's most rarefied neighborhoods, the home, which Traina shares with … Music, entertainment, wineries and golf are among IfOnly's other categories. The Place to See and Be Seen. "During the days, we'd work on little painted-rabbit tables and pack everything away when the kids had to go to bed," Traina says. Ambassador Trevor Traina hosted a reception for the newly arrived American Fulbright grantees. I thought that at the time I would never have the kind of wallet to have a great collection, so I turned to photographs." Now many of the photographs are arrayed in true gallery-like spaces on two newly created underground levels. "We asked ourselves, 'What do we both love insanely?' Is this socializing, is it business? John Traina. © 2021 Forbes Media LLC. Meanwhile, unbeknownst to her, Alexis’s future husband, start-up entrepreneur Trevor Traina, lived about a mile down the road, his parents having acquired and restored the farmhouse of … Trevor Traina is an actor, known for Archie's Final Project (2009). "The possibilities are endless," says Traina, who has already sold 2,000 experiences. Just down the block are Oracle's Larry Ellison, Yelp CEO Jeremy Stoppelman, Zynga's Mark Pincus and Apple's design genius, Jony Ive. His mother, philanthropist Dede Wilsey, is the powerhouse behind the 2005 reopening of the de Young Museum, the Herzog & de Meuron-designed fine arts temple. Hamish Bowles is entranced. 1 of 18. Trevor Traina made millions in technology, but in his case, he had big money before he even graduated from elementary school. The airy dining room overlooking the garden is balanced by two custom-made banquettes, Venetian grotto furniture and a proud pair of peacocks. Trevor Traina is a San Francisco-based technology entrepreneur. To read more about Beaulieu, please visit Town & Country and Bettie Bearden Pardee’s blog, Private Newport. Impeccable style and taste runs in this family, and not to be missed are the homes of Dede Wilsey and Trevor Traina and his wife Alexis Swanson Traina. Our food guy is a well-known food critic." Traina has his own Napa vineyard, "but if you want to be friends with your wife," he explains, "you drink her wine. A few years ago, Trevor Traina moved with his family into a new, 11,000-square-foot house in San Francisco’s tony Pacific Heights. There is a chance that the Trainas could live in the same Viennese house that Buchanan occupied in the 1970s. Investor and entrepreneur Trevor Traina has guided the launch of a number of successful companies over the span of his career, including, most recently, DriverSide. So if you want to, say, play a round of golf in Big Sur with Greg Norman or have Alice Waters oversee the catering for your private dinner party, it can be arranged. Meet Trevor Traina, the King of Carpe Diem With a family tree that includes President James Buchanan, the founder of Dow Chemical, the philanthropist behind San Francisco’s celebrated de Young Museum, and the creator of the Swanson TV dinner, you might assume that Trevor Traina would have chosen to loll around on his silver spoon. Trevor Traina: Home Blog Trevor Traina on the Early History of the de Young Museum. He sits on the board of six other nonprofits as well. Apr 2, 2016 - Home | This Is Glamorous : adventures in love, design, decor, fashion, food, travel & the daily search for beautiful things Those who can't find their dream experience in Traina's impressive lineup can fill out a "wish list." We may earn commission on some of the items you choose to buy. In San Francisco's Pacific Heights, Trevor Traina has blended the city's blue bloods with new blood by encouraging Silicon Valley friends like Larry Ellison and Mark Pincus to move in. Social Class Antique Show San Antiques Antiquities Antique. Traina is the son of Dede Wilsey, a San Francisco socialite, Republican donor and philanthropist, and the widow of San Francisco businessman Al Wilsey. "He really has the eye of an engineer. Wishes are delivered via cleverly devised themed packaging--a quarterback experience with Joe Montana ($43,000) will arrive in a box with a note resting on a piece of turf. "The salesman was this expert in a red blazer and name tag, and couldn't tell me the individual features of the different phones. The result is a kind of greatest hits of their respective childhoods growing up in beautiful surroundings. I started by collecting American art in my twenties. In San Francisco's Pacific Heights, Trevor Traina has blended the city's blue bloods with new blood by encouraging Silicon Valley friends like Larry Ellison and Mark Pincus to move in. Al Wilsey died in 2002 at age 82. In the master bedroom, Alexis married her traditional aesthetic with high-octane touches, mixing a magenta-and-white toile de Jouy with a wrought-iron bed and window valances designed by Andrew Fisher, who once worked with the legendary decorator Tony Duquette. Opinions expressed by Forbes Contributors are their own. But far from all of it. Since I always seem to share with you what goes on in my life, I am sharing with you now sad family news for us. Instead of counting his inheritance or riding the express lane to Wall Street like so many of his peers, Traina transformed his silver spoon into a full platinum table setting through a series of Internet startups. Trevor Traina, tech entrepreneur and U.S. ambassador to Austria, is listing his San Francisco home for rent. She's the modern face of Napa Valley luxury. ". Trevor Traina, ambassador to Austria, is a tech entrepreneur and heir to the Dow Chemical fortune who sold his first company, the online shopping service CompareNet, to Microsoft in 1999. Entrepreneur Trevor Traina receives ambassador nomination from White House Catherine Bigelow Jan. 22, 2018 Updated: Jan. 22, 2018 7:02 p.m. Facebook Twitter Email LinkedIn Reddit Pinterest View All. Modern House Wines takes the trend further, adding modern nomenclature with a “wink, ... tech entrepreneur Trevor Traina, and their kids, Johnny and Delphina. Raising $3 million from angel investors, including his neighbors Mark Pincus and Jeremy Stoppelman, plus Yahoo CEO Marissa Mayer, Salesforce CEO Marc Benioff and Russian billionaire Yuri Milner, Traina launched IfOnly (ifonly.com) late last year. ... —Trevor Traina . A signed pair of golf pants worn by Gary Player in the 1960 British Open ($10,000) will come wrapped with white golf tees. Situated in the heart of To Kalon Vineyard (which supplies grapes to Opus One, Schrader and Paul Hobbs), the area is considered sacred ground in the wine world. You may be able to find more information about this and similar content at piano.io, 30 Chic Living Rooms with Creative Color Palettes, The Top Home Decor Trends You’ll Be Seeing in 2021, 30+ Elegant, Minimalist Living Room Designs, 20 Best Reading Chairs for Every Design Style, 30+ Elegant Seating Living Room Arrangements, The Secrets to Maximizing a Small Living Room, 24 Elegant And Cozy Fireplaces To Escape The Cold, 24 White Sofa Ideas For A Stylish Living Room. Fun fact, Buchanan’s grandson, Trevor Traina, is the current ambassador to Austria. "With us it was more a case of how do you live with 300 works of art, a growing family, and dogs? According to an article in The Wall Street Journal by Katherine Clarke, when it … According to the US Ambassador in Vienna Trevor Traina, the relationship between the USA and Austria is "stronger than ever before". "We really learned so much from the great talents we worked with," says Alexis. "I knew that this big thing was happening across the Bay [in Silicon Valley] and that I was going to leave business school with a startup Internet company," he recalls. The 45-year-old tech entrepreneur had woken up in Los Angeles that morning, having spent the previous evening at the Oscars. Traina made headlines for his collecting in 2004, when he bought an original print of the iconic Diane Arbus photo "Identical Twins" for $600,000. Traina in the conservatory of his 1905 Georgian-style home. A life-size black-and-white Hiroshi Sugimoto photo of Queen Elizabeth rules over the Cool Britannia red hand-blocked velvet-lined living room. Many say this is due to the influence of San Francisco's social king, Trevor Traina, who has founded several startups including IfOnly and DriverSide. Find the perfect Trevor Traina stock photos and editorial news pictures from Getty Images. Entrepreneur Trevor Traina receives ambassador nomination from White House Catherine Bigelow Jan. 22, 2018 Updated: Jan. 22, 2018 7:02 p.m. Facebook Twitter Email LinkedIn Reddit Pinterest For the bold accents of color and unusual fabrics, the Trainas worked with their neighbor and family friend Ann Getty, a prominent San Francisco decorator, who put her ateliers to work to create special pieces such as the tapestry of peacock-feather eyes that lines the curved wall of the library. And that's what we amplified.". The company offers one-of-a-kind items and experiences, from a $35 guitar pick signed by Chris Cornell (formerly of Soundgarden) to a $45,000 private training session with Hall of Fame wide receiver Jerry Rice--"luminaries," as Traina calls IfOnly's talent. Proof of the "new proximity" is the recent visit of US Secretary of State Mike Pompeo to Vienna. The lesson: Do it once and do it well. His 1905 Georgian town house defines that nexus. The first-floor guest suite is appointed with antique bamboo cabinets filled with French and Chinese porcelain We also wanted to incorporate the sense of California's natural elements and an overstuffed lusciousness. But far from all of it. Photo Credit: Drew Altizer. ... Trevor Traina: Founder of e-commerce company IfOnly.com, and the son of San Francisco socialite Dede Wilsey. ELLE Decor participates in various affiliate marketing programs, which means we may get paid commissions on editorially chosen products purchased through our links to retailer sites. Select from premium Trevor Traina of the highest quality. In 1980, she divorced Traina. It wasn't all work. All Rights Reserved, This is a BETA experience. After graduating from Princeton and Oxford, he became a brand manager for Seagram's wine coolers in New York. The odyssey even involved an overnight stay in Pyongyang as a guest of the late Kim Jong Il, who, among other things, was a car aficionado. Or, Trevor Traina's net worth in US Dollar Jan, 2021? Trevor Traina: May 24, 2018 (Confirmed 03/22/2018, voice vote) January 20, 2021 Ambassador to Belarus. Tokalon, as the house is named, was Trevor and his brother Todd’s childhood home, and, long before that, the original residence of one of Napa’s founding pioneers, H.W. His passion for philanthropy, business and adventure converged in 2012 while he was looking for a Christmas present for his younger brother, film producer Todd Traina, a tennis fanatic. For tech entrepreneur Trevor Traina and his wife Alexis Swanson Traina, a historic Napa Valley home is an ideal respite from city life Written by David Nash Read the Full Story ≫ Photographed by Douglas Friedman. "It's a handsome, dignified house," he says modestly. A true visionary. Trevor Traina—a tech entrepreneur and a San Francisco socialite—is offering to rent his high-design home for $55,000 a month while he is away serving as U.S. ambassador to Austria. Alexis and Trevor Traina in their San Francisco home, which was principally designed by Ann Getty. That afternoon, he canceled his Virgin America flight home in favor of hitching a ride on a friend's private jet. At a charity auction, he bought an hour of tennis with John McEnroe. Trevor Traina salary income and net worth data provided by People Ai provides an estimation for any internet celebrity's real salary income and net worth like Trevor Traina based on real numbers. You may opt-out by. In 2007 Traina was named by Daily Variety as one of its "10 Producers to Watch." "We have specialists for our categories to reach out to luminaries," he explains. Traina's business instincts also apply to the arts. Two years ago, his collection was exhibited at the de Young Museum, where he is a board member. "We were not even married yet, but we had an idea about how we could make it work," says Alexis, who partnered with her husband, three different decorators, an architect, several craftsmen, and a pair of garden designers on the project. Trevor Traina is an American entrepreneur and the current United States Ambassador to Austria. Traina is the son... Trevor Traina's House in San Francisco, CA (Google Maps) Trevor Traina is an American entrepreneur and the current United States Ambassador to Austria. When Alexis and Trevor Traina bought their brick Georgian house—perched at the top of Pacific Heights, with sweeping views out over San Francisco Bay and the Golden Gate Bridge—they were sure they could transform the 107-year-old structure into a modern-day home and fill the rooms pretty quickly. 5 Biggest Mistakes You Make When You Dust, Shortlist: The Metropolitan Museum of Art's Thomas Campbell, 9 Rooms To Make You Rethink How You Gather Around The Table, Tour Designer Alexis Zambrano’s Jewel Box Of A Home. Saved by C Magazine. Needless to say, renovating the sturdy Georgian, which had survived an earthquake or two, turned out to be a massive endeavor that coincided with the newlyweds' first year of marriage—the bloom of their marriage, as Alexis likes to say. When Alexis and Trevor Traina bought their brick Georgian house—perched at the top of Pacific Heights, with sweeping views out over San Francisco Bay and the Golden Gate Bridge—they were sure they could transform the 107-year-old structure into a … We were a great pair for that reason: He could transform, and I could embellish. Modern House Wines takes the trend further, adding modern nomenclature with a “wink, wink” attitude and built-in giftability, just in time for the holidays. "We couldn't get bogged down in choices because we were moving so fast," she adds. Our house is basically a sensory explosion of drama and romance.". The mix is no coincidence. He served as a board member of the Herbert H. and Grace A. Dow Foundation and the Gladstone Institutes, as well as the University of California, Berkeley Haas School of Business. Situated in Pacific Heights, one of the city's most rarefied neighborhoods, the home, which Traina shares with his wife, Alexis, and their two children, was decorated by his neighbor Ann Getty. It helped that they are old friends, having met back in 1985 when Alexis's family bought property in Napa down the street from where Trevor grew up. Traina firmly believes in taking Richard Branson's "funtrepreneurial" approach to his businesses. Todd Traina is an American film producer and the founder of Red Rover Films in 2007. "Eventually my father said, 'You have a dozen employees now--it's time to get an office.' For Alexis a love of textures and colors permeates the living room, where Britt covered both walls and furniture in claret-color, hand-blocked velvet by textile designer Sabina Fay Braxton. Proof of the "new proximity" is the recent visit of US Secretary of State Mike Pompeo to Vienna. ... At the top of Vision Road are four cabins—expressions of the handmade house architectural movement that flourished in West Marin during the 1960s and 70s, an important era for California architecture. "Trevor had the amazing laser focus to see how to do this and to make the house function," Alexis says with wifely pride. Trevor Traina. In 2008, to generate publicity for DriverSide, he drove an Audi R8 in the Gumball 3000 rally from San Francisco to Beijing (with the help of a cargo plane). Trevor D. Traina is a technology entrepreneur, investor, and philanthropist based in San Francisco. To accommodate the photography, Trevor boldly decided to dynamite the granite rock on which the house was built to excavate 3,000 square feet … ", The trick was making room not only for a young family, but also for Trevor's expansive art collection— including hundreds of photographs by the likes of Walker Evans, Robert Frank, Lee Friedlander, William Eggleston, and Garry Winogrand. He began his career as a brand manager at Seagram’s and has since sold companies to Microsoft and Intuit. "We wanted its look to give a nod to history and tradition, but also a sense of youth and wit." Crabb. I've spent my entire life as a connector of people," Trevor Traina says in his cozy San Francisco den. Alexis Swanson Traina at her home in San Francisco, Calif., on Friday, Nov. 15, 2013 with her new line of inexpensive wine that has recently made Oprah’s list of favorite things. Applicants for residency in Trevor's House must have achieved sobriety for an extended period of time before approval for residency. Click here to see the gallery for the San Francisco home. 06/08/2017. Something special that you can build anticipation for. The Wall Street Journal reports the home is owned by San Francisco socialite and tech entrepreneur Trevor Traina and his wife Alexis. 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If you purchase an Italian wine apprenticeship with master sommelier David Lynch ($3,200), the box will be lined with corks.